Grapefruitprincess ReLoaded: "For Every Victory" - High-fashion Performance Sportswear by H&M

Friday, June 17, 2016

"For Every Victory" - High-fashion Performance Sportswear by H&M

For Every Victory, H&M, Caitlyn Jenner, Rio 2016, Olympics, Fashion

With the technical high-fashion sports collection For Every Victory, H&M celebrates the power of personal victories. The collection has been developed in collaboration with the Swedish Olympic team, and the campaign is fronted by inspirational personalities who have all achieved their own victories, whether in sport or through life experiences. The collection will launch together with the campaign in stores and online at hm.com on 21st July 2016.

For Every Victory, H&M, Caitlyn Jenner, Rio 2016, Olympics, Fashion
For Every Victory, H&M, Caitlyn Jenner, Rio 2016, Olympics, Fashion

“This is a collection about performance with great style and the input of the Swedish Olympic team has been invaluable in the creation process. The result is high fashion technical sports pieces for everyone to wear,” says Pernilla Wohlfahrt, Design and Creative Director at H&M.

For Every Victory, H&M, Caitlyn Jenner, Rio 2016, Olympics, FashionFor Every Victory, H&M, Caitlyn Jenner, Rio 2016, Olympics, Fashion   For Every Victory, H&M, Caitlyn Jenner, Rio 2016, Olympics, Fashion

The collection combines high-fashion styles with the help of technical expert knowledge, focusing on core sports and training pieces that have all been tested by the Swedish Olympic team. The athletes advised on design, performance and wearability. H&M is also proud to have designed outfits for the Swedish Olympic and Paralympic team for Rio 2016, including the opening ceremony uniform, selected competition pieces and the prize ceremony outfits.

For Every Victory, H&M, Caitlyn Jenner, Rio 2016, Olympics, Fashion

For Every Victory, H&M, Caitlyn Jenner, Rio 2016, Olympics, Fashion

For Every Victory, H&M, Caitlyn Jenner, Rio 2016, Olympics, Fashion

The For Every Victory collection has a similar aesthetic to the Swedish Olympic team collection, with its own colour palette in black, grey, dusty pink and gold. It is centred on performance T-shirts, running shorts and leggings, as well as sports bras for women. The technical benefits include quick-drying, breathable materials that help to optimise performance, while recycled polyesters prove that high-function sportswear can also be conscious and more sustainable − all showing that there’s no compromise on either fashion or performance.

For Every Victory, H&M, Caitlyn Jenner, Rio 2016, Olympics, Fashion

The For Every Victory campaign celebrates the power of sport and self-belief to transform people’s lives. Among many, the campaign features Caitlyn Jenner with her Olympic gold medal in the decathlon, who dared to stand up for her true identity; Chelsea Werner, a gymnast who has never let Down Syndrome halt her progress; surfer Mike Coots who still takes to his board even though he lost his leg in a shark attack and boxer Namibia Flores who has fought against prejudice to pursue her dreams.

text & images via cision.com 

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1 comment :

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Thank you so much for taking the time to leave a comment. I love reading them all and will try my best to answer all of your questions. If you would like to contact me for a quicker response please feel free to tweet me at (@grfrprincess), message me on Instagram (@anni_s) or email me. ~Anni

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"For Every Victory" - High-fashion Performance Sportswear by H&M

For Every Victory, H&M, Caitlyn Jenner, Rio 2016, Olympics, Fashion

With the technical high-fashion sports collection For Every Victory, H&M celebrates the power of personal victories. The collection has been developed in collaboration with the Swedish Olympic team, and the campaign is fronted by inspirational personalities who have all achieved their own victories, whether in sport or through life experiences. The collection will launch together with the campaign in stores and online at hm.com on 21st July 2016.

For Every Victory, H&M, Caitlyn Jenner, Rio 2016, Olympics, Fashion
For Every Victory, H&M, Caitlyn Jenner, Rio 2016, Olympics, Fashion

“This is a collection about performance with great style and the input of the Swedish Olympic team has been invaluable in the creation process. The result is high fashion technical sports pieces for everyone to wear,” says Pernilla Wohlfahrt, Design and Creative Director at H&M.

For Every Victory, H&M, Caitlyn Jenner, Rio 2016, Olympics, FashionFor Every Victory, H&M, Caitlyn Jenner, Rio 2016, Olympics, Fashion   For Every Victory, H&M, Caitlyn Jenner, Rio 2016, Olympics, Fashion

The collection combines high-fashion styles with the help of technical expert knowledge, focusing on core sports and training pieces that have all been tested by the Swedish Olympic team. The athletes advised on design, performance and wearability. H&M is also proud to have designed outfits for the Swedish Olympic and Paralympic team for Rio 2016, including the opening ceremony uniform, selected competition pieces and the prize ceremony outfits.

For Every Victory, H&M, Caitlyn Jenner, Rio 2016, Olympics, Fashion

For Every Victory, H&M, Caitlyn Jenner, Rio 2016, Olympics, Fashion

For Every Victory, H&M, Caitlyn Jenner, Rio 2016, Olympics, Fashion

The For Every Victory collection has a similar aesthetic to the Swedish Olympic team collection, with its own colour palette in black, grey, dusty pink and gold. It is centred on performance T-shirts, running shorts and leggings, as well as sports bras for women. The technical benefits include quick-drying, breathable materials that help to optimise performance, while recycled polyesters prove that high-function sportswear can also be conscious and more sustainable − all showing that there’s no compromise on either fashion or performance.

For Every Victory, H&M, Caitlyn Jenner, Rio 2016, Olympics, Fashion

The For Every Victory campaign celebrates the power of sport and self-belief to transform people’s lives. Among many, the campaign features Caitlyn Jenner with her Olympic gold medal in the decathlon, who dared to stand up for her true identity; Chelsea Werner, a gymnast who has never let Down Syndrome halt her progress; surfer Mike Coots who still takes to his board even though he lost his leg in a shark attack and boxer Namibia Flores who has fought against prejudice to pursue her dreams.

text & images via cision.com 

 photo Footer.png
 
Check out my amazing sponsor:

1 comment :

  1. +$3,624 PROFIT last week!

    Receive 5 Star verified winning picks on MLB, NHL, NBA & NFL + Anti-Vegas Smart Money Signals!!!

    ReplyDelete

Thank you so much for taking the time to leave a comment. I love reading them all and will try my best to answer all of your questions. If you would like to contact me for a quicker response please feel free to tweet me at (@grfrprincess), message me on Instagram (@anni_s) or email me. ~Anni