Grapefruitprincess ReLoaded: Valentine’s Day is about... Candy. Isn't it? // Where Did The SweetHearts Go?

Wednesday, January 23, 2019

Valentine’s Day is about... Candy. Isn't it? // Where Did The SweetHearts Go?

It feels as if Valentine's Day candy hit the shelves the evening of Christmas Day. Maybe it did? I know, Valentine's Day is all about LOVE... But basically Valentine’s Day is about love and romance AND spending money to demonstrate them. Last year, the National Retail Federation predicted a slight drop off in in Valentine’s Day spending in all but one category. You guessed it: candy.



So just in case you were wondering what the favorite Valentine's Day candy in every state is, check out this interactive map:


Source: CandyStore.com.

Conversation hearts made the top three in a lot of states - sure since they stand for Valentine's just like Santa means Christmas. But this will change this year... You will not see them a lot, and their sales will drop by over 80%(!). Why? Where did they go?

SweetHearts Conversation Hearts Where Are TheySource: CandyStore.com

SweetHearts were made by the New England Confectionery Company. Necco, for short. And despite the Great Necco Wafer Panic of 2018, the company was not able to be saved. Necco is dead, and so are SweetHearts for now.

There are competing brands, but SweetHearts is the original, most recognized and most favored. SweetHearts’ hold some level of sentimental value for most people in the US. Their nostalgia factor is strong.

Thus, when talking about conversation hearts, you’re pretty much talking about SweetHearts. With over 19 million pounds sold each year, we estimate that over 80% of the conversation hearts purchased are SweetHearts brand.

Sad but true...

Here are some more "Valentine's Candy Quick Facts":


  • 43% of people said they will buy themselves a box of chocolates this year.
  • 58 million pounds of chocolate are bought during Valentine’s Day week.
  • The peak selling period for conversation hearts is only 6 weeks long.
  • It takes manufacturers 11 months to produce enough for those 6 weeks.
  • Vodka infused with candy remained popular with conversation hearts last year.
  • Children receive 39 percent of all Valentine’s Day candy and gifts.

I live in Arkansas, so I guess I can expect kisses this year ;o)! What's the top seller in your state?

5 comments :

  1. Thanks for such an informative post… How you do that?

    ReplyDelete
  2. I immediately grab your RSS also finding your email subscription hyperlink or e-newsletter service. Do you have any? Just love your blog so much!

    ReplyDelete
  3. Such a lovely blog...these Sweethearts look really nice!

    ReplyDelete

Thank you so much for taking the time to leave a comment. I love reading them all and will try my best to answer all of your questions. If you would like to contact me for a quicker response please feel free to tweet me at (@grfrprincess), message me on Instagram (@anni_s) or email me. ~Anni

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Valentine’s Day is about... Candy. Isn't it? // Where Did The SweetHearts Go?

It feels as if Valentine's Day candy hit the shelves the evening of Christmas Day. Maybe it did? I know, Valentine's Day is all about LOVE... But basically Valentine’s Day is about love and romance AND spending money to demonstrate them. Last year, the National Retail Federation predicted a slight drop off in in Valentine’s Day spending in all but one category. You guessed it: candy.



So just in case you were wondering what the favorite Valentine's Day candy in every state is, check out this interactive map:


Source: CandyStore.com.

Conversation hearts made the top three in a lot of states - sure since they stand for Valentine's just like Santa means Christmas. But this will change this year... You will not see them a lot, and their sales will drop by over 80%(!). Why? Where did they go?

SweetHearts Conversation Hearts Where Are TheySource: CandyStore.com

SweetHearts were made by the New England Confectionery Company. Necco, for short. And despite the Great Necco Wafer Panic of 2018, the company was not able to be saved. Necco is dead, and so are SweetHearts for now.

There are competing brands, but SweetHearts is the original, most recognized and most favored. SweetHearts’ hold some level of sentimental value for most people in the US. Their nostalgia factor is strong.

Thus, when talking about conversation hearts, you’re pretty much talking about SweetHearts. With over 19 million pounds sold each year, we estimate that over 80% of the conversation hearts purchased are SweetHearts brand.

Sad but true...

Here are some more "Valentine's Candy Quick Facts":


  • 43% of people said they will buy themselves a box of chocolates this year.
  • 58 million pounds of chocolate are bought during Valentine’s Day week.
  • The peak selling period for conversation hearts is only 6 weeks long.
  • It takes manufacturers 11 months to produce enough for those 6 weeks.
  • Vodka infused with candy remained popular with conversation hearts last year.
  • Children receive 39 percent of all Valentine’s Day candy and gifts.

I live in Arkansas, so I guess I can expect kisses this year ;o)! What's the top seller in your state?

5 comments :

  1. Thanks for such an informative post… How you do that?

    ReplyDelete
  2. I immediately grab your RSS also finding your email subscription hyperlink or e-newsletter service. Do you have any? Just love your blog so much!

    ReplyDelete
  3. Such a lovely blog...these Sweethearts look really nice!

    ReplyDelete

Thank you so much for taking the time to leave a comment. I love reading them all and will try my best to answer all of your questions. If you would like to contact me for a quicker response please feel free to tweet me at (@grfrprincess), message me on Instagram (@anni_s) or email me. ~Anni