So just in case you were wondering what the favorite Valentine's Day candy in every state is, check out this interactive map:
Conversation hearts made the top three in a lot of states - sure since they stand for Valentine's just like Santa means Christmas. But this will change this year... You will not see them a lot, and their sales will drop by over 80%(!). Why? Where did they go?
SweetHearts were made by the New England Confectionery Company. Necco, for short. And despite the Great Necco Wafer Panic of 2018, the company was not able to be saved. Necco is dead, and so are SweetHearts for now.
There are competing brands, but SweetHearts is the original, most recognized and most favored. SweetHearts’ hold some level of sentimental value for most people in the US. Their nostalgia factor is strong.
Thus, when talking about conversation hearts, you’re pretty much talking about SweetHearts. With over 19 million pounds sold each year, we estimate that over 80% of the conversation hearts purchased are SweetHearts brand.
Sad but true...
Here are some more "Valentine's Candy Quick Facts":
- 43% of people said they will buy themselves a box of chocolates this year.
- 58 million pounds of chocolate are bought during Valentine’s Day week.
- The peak selling period for conversation hearts is only 6 weeks long.
- It takes manufacturers 11 months to produce enough for those 6 weeks.
- Vodka infused with candy remained popular with conversation hearts last year.
- Children receive 39 percent of all Valentine’s Day candy and gifts.